Our Commitment to Sustainability
At The Feed Rethinkery, sustainability isn’t just part of our work—it’s the foundation of everything we do. We embrace all three pillars of sustainable strategy: Efficiency, Sufficiency, and Consistency. Together, these principles guide our operations and our vision for a resilient and regenerative future.
Efficiency: Maximizing Impact with Minimal Resources
We strive to achieve more with less by using resources intelligently and purposefully. By working remotely, leveraging cutting-edge software, and integrating AI into our processes, we minimize our environmental footprint while delivering top-tier services. Each decision we make reflects our commitment to reducing the resources required for each unit of service we provide.
Sufficiency: Reducing Unnecessary Consumption
Simplicity is central to our approach. We operate without a dedicated office, choosing instead to rent co-working spaces only when necessary. We prioritize public transportation, car-sharing, and second-hand IT equipment over traditional ownership models. This sufficiency-first mindset allows us to focus on what truly matters—making a meaningful impact without unnecessary consumption.
Consistency: Building for the Long Term
Our business model is designed with the future in mind. By 2026, we aim to transition into a non-profit limited liability company (gGmbH), reinforcing our commitment to purpose over profit. Looking ahead to 2030, our vision includes establishing a multi-generational farm with an educational mission based on the farm-to-table principle. This initiative will integrate sustainable food systems, community engagement, and knowledge sharing to inspire future leaders in the sector.
At The Feed Rethinkery, we believe that true sustainability requires a holistic approach—one that balances innovation, responsibility, and long-term vision. Every step we take today brings us closer to a future where environmental protection, animal welfare, and transparent communication aren’t just ideals but realities.
Let’s build this future – together!
© 2025 The Feed Rethinkery - Dr. Anna G. Wessels. All Rights Reserved.